Rebrand J.Artisans Leather Works to reflect its intended brand vision and build a stronger online presence.
J.Artisans Leather Works is a local business specialising in handcrafted leather items and accessories that meet our everyday needs. Their designs are all about slim clean lines and easy functionality – most importantly, they’re made to last.
A modern and contemporary logotype was conceptualised, accompanied by various alternatives, allowing the brand identity to be used and adapted across mediums.
With its audience in mind spanning from corporate companies to the individual shopper, we decided on a mature and warm colour story that would inspire confidence in J.Artisan’s ability to deliver skilfully constructed and long-lasting products.
It also impacted our typographic choices as we opted for fonts with rounded details to reflected the brand’s sociability.